Blog

December 18th, 2014

SocialMedia_Dec15_BSocial media has come to play a large part in the content marketing campaigns of many businesses. While creating a solid presence can be beneficial for businesses, owners often struggle to get their content shared. There are many reasons why, but here are four main ones that you should be aware of and what you can do about them.

1. The vast majority of people are hesitant to share content

According to a study conducted by Carnegie Mellon University and Facebook over a 17 day period, approximately 15.3 billion comments and posts were written but were then deleted and not posted on Facebook alone.

While the reasons will have been varied, the numbers highlight that the vast majority of users are sensitive to what they post on Facebook, and most most likely other networks as well. What does this mean for businesses? Well, you need to ensure that the content you are posting offers value to not only your audience, but their audience as well.

Think about when you have shared content on any network. You probably didn't do so 100% for yourself, but instead shared the content or created a post so your audience would interact with it, or possibly get something out of it. Think of this as the "hmm, that's interesting, other people will like it too, so I'll post it" mentality. By sharing content others enjoy or respond to you get the benefit of increased recognition.

If you can create content that gets people to think this way, there is an increased chance that they will share it.

2. Facebook users want to be seen in a positive light

According to a study carried out by INC. 80% of respondents share content because it shows that they are being a good friend to those they care about. People use social media to foster good relationships and connect with those they care about. And if somebody regards your posts as potentially able to tarnish their image on social media, they won't share it.

Businesses looking to capitalize on this need to try to create content and campaigns that help users better relate to one another. Combine this with the above example of creating interesting-to-share content and you will be more likely to see an increase in shares.

3. Content doesn't fit our salient identities

Because social media has become an extension of society, many experts apply common social science principles to it. The most commonly applied theory is of the five identities (relational, personal, social, superficial, and collective) that determine how people behave in a certain situation.

If you are posting content that doesn't fit with an an individual's current identity then it's not going to be shared. So, how can businesses capitalize on these changing identifies? One effective way is to get to know your main target audience; how they act and react to certain social cues, and then create content to fit with this behavior.

For example, if your target group for posts is parents, then using language and content that triggers parental instincts could increase shares as parents associate better with it.

You might want to widen your focus too and try developing content that capitalizes on different identities, tracking what works best.

4. Content doesn't mesh with a user's values and goals

The same INC. study found that after being a good friend, 63% of users surveyed noted that they were more likely to share content that reflected their goals, values, and dreams.

How can a business capitalize on this? The best way is to get to know your audience. Look at their posting and sharing habits and the type of content they share on a regular basis. This may change over time, but you will see patterns evolve for different groups. If you can develop and post content that reflects these main goals and values then you are more likely to see your content being shared. Try different approaches and keep in mind who you are developing content for.

If you are looking to learn more about social media, contact us today to see how our systems can help you integrate it with your business success.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
December 10th, 2014

iPhone_Dec08_BThe iPhone has become an essential tool for small to medium business owners. While there are a ton of useful features and apps that make business and communication easier, there needs to come a time when we simply take a break from all the calls and notifications. That's where the Do Not Disturb feature comes in, which runs on all iOS 8 devices.

What is Do Not Disturb?

Do Not Disturb is a handy iOS 8 feature that when enabled, silences all notifications, calls, and alerts that you usually get coming through when the device is locked. You can either turn it on and off manually, or schedule a time for when it is to be activated. If your device is unlocked, e.g., you are using it, notifications will usually still trigger.

Turning Do Not Disturb on

To turn this feature on simply:
  1. Slide up from any screen on the device to open the Control Center.
  2. Tap on the crescent moon icon at the top of the Control Center.
This will turn on the Do Not Disturb feature. You should see a crescent moon icon appear in the menu bar at the top of your device's screen indicating the feature is activated. To turn it off, open the Control Center and tap the crescent moon icon again so that it disappears from your screen.

Setting a Do Not Disturb schedule

If you would like to schedule a time where your device automatically puts itself into Do Not Disturb mode, simply:
  1. Open the Settings app on your iPhone.
  2. Tap on Do Not Disturb.
  3. Slide the radio beside Scheduled to On (green).
  4. Set a time to enable this feature.
As with the manual triggering of this feature, you will see a crescent moon icon in the top menu bar of your device when it is active.

Changing feature settings

If you tap on Settings and then select Do Not Disturb you will also be able to tinker with the settings related to this feature. The options you will see include:
  • Manual - Allows this feature to be manually enacted via the Control Center.
  • Scheduled - Schedule a time when this feature will be automatically enacted.
  • Allow Calls From - Pick which contacts to allow calls and notifications from so that these sound even when Do Not Disturb is active.
  • Repeated Calls - Set whether multiple calls in a short amount of time will ring when the feature is active. If enabled, two calls from the same person in less than three minutes will cause the device to ring.
If you would like to learn more about using the iPhone for business, please contact us today to see what difference we can bring to your business.
Published with permission from TechAdvisory.org. Source.

Topic iPhone
December 3rd, 2014

iPad_Dec2_BThis year, as in recent years, one of the hottest gifts for the holiday season is the iPad. If you receive a brand new iPad for the first time then that is truly an awesome present, but you may already have one. If you do, then you may not be able to install apps on your new device at first because your iTunes account already has other devices linked to it. This means you will need to deauthorize a device before you authorize your new one, and here's how you can do that.

First, understand what authorizing your device is

When people and Apple experts talk about "authorizing your device", what they really mean is linking it with iTunes and the account you use for this on your computer. Once you do this, you can download already-purchased media and apps onto a new device without having to pay for the content again.

The way iTunes works is that there is usually a limit on how many devices you can download apps and media onto at the same time. Any purchases can be installed on 10 devices or five computers via iTunes at the same time. If, for example, you have an existing iPad for which you have already purchased apps via iTunes, and you receive a new device, you will need to authorize the existing iPad before you are able to download apps onto this new one.

If you have more than 10 devices or five computers authorized and want to add another, you will need to first deauthorize one device. Similarly, if you are giving an iPad away, it is a good idea to make sure it is deauthorized before you give it away or the new user may have access to your iTunes account.

Second, how do you deauthorize an existing device?

This process is actually fairly easy, but you will need to do it from the PC or Mac you use to sync your iPad with iTunes. To do this:
  1. Launch iTunes on a computer that it is installed on and log into the account you use to purchase apps for your devices.
  2. Click on your name. This is located at the top-right of the window. If you see Sign In, click that and log into the account you use on your iPad.
  3. Select Account info from the drop-down menu.
  4. Enter the password for your account.
  5. Scroll down and click on Manage Devices which is under iTunes in the Cloud.
  6. Click Remove beside the device you would like to deauthorize.
  7. Press Done.
When you do this, the apps you've paid for should either be deleted automatically from the device, or become inaccessible the next time the device syncs with iCloud (which is responsible for linking devices in iTunes).

How do you authorize your new device?

If you receive a new device this holiday season, authorizing it is as simple as logging into your Apple account using the username and password you have used in the past to purchase apps and media.

Once this is done, go into the App Store on your new device, log in, if you haven't already done so, and tap on Purchased. You should be taken to a list of all apps and media that you have purchased and which are still available on the App Store. Tapping on any of the apps and then hitting Download will install the selected app on your new device. If you are above the limit of devices on your account, you will see an error message telling you there are too many devices with the app installed. You will then need to deauthorize an older device before proceeding.

If you would like to learn more about your new iPad, or how Apple products can be used in your business, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic iPad
December 3rd, 2014

Security_Dec01_BWhile there are many different types of malware out there, the good news is that with many threats we know where they come from and their purpose. Recently, news broke of a new form of malware called Regin that is causing quite a stir in the security community, largely because it's tough to deal with and not much is actually known about it. This has naturally caused some security concerns for businesses, but what threat does this malware really pose for companies?

What exactly is Regin?

What is most interesting about Regin is that a number of security experts seem to not really fully understand it. They know that it exists, they know it is complex, and they know it is one of the most advanced pieces of malware ever created. But, they don't know what exactly it does, or where it comes from.

What we do know is that Internet security firm Symantec is credited with first bringing Regin to public attention, and that it has been around since at least 2008. So far, the company has said it is similar to the Stuxnet virus that was supposedly developed in (or by) the US and used to attack and subvert the Iranian nuclear program.

Regin is known to infect Windows-based computers and at its core is a backdoor trojan style of infection. From detected infections it is looks like the purpose of the malware is not to steal information but to gather intelligence and facilitate other types of attacks.

What makes this malware so powerful and disturbing is that it is much more advanced than other infections. Using various encryption methods it can hide itself extremely well, making it difficult to detect. It can also communicate with the hacker who deployed it in a number of different ways, thus making it a challenge to block or stop. As a result, it is far from easy to actually figure out what exactly this malware is doing and why.

Who has been infected?

According to various security experts we have been able to compile a list of companies and organizations that have been targeted to date. These include:
  • Telecommunications companies
  • Government institutions
  • Financial companies
  • Research companies
  • Individuals and companies involved in crypto-graphical and mathematical research
At the time of this article, no known attacks have been carried out against companies in the US, Canada, or the UK. The main countries targeted so far have been Russia and Saudi Arabia, along with a smaller number of infections in Malaysia, Indonesia, Ireland, and Iran. A total of 10-15 countries have been targeted since the malware was first discovered in 2008.

Is this a big deal for my company?

Just because your company is operating in a country that hasn't been affected thus far, doesn't mean that you aren't at risk of being attacked by this malware in the future. If you operate in any of the industries or sectors listed above, you could still be at risk, especially if you do business with clients in infected regions.

For now, however, it appears that Regin is only infecting larger government bodies and large companies outside of North America and much of Europe, so the chances of you being infected are relatively low. Although as with any threat, this can change at any moment.

What we recommend is that you ensure your antivirus and antimalware solutions are kept up to date and always switched on. You can rest assured that eventually experts will learn more and block this malware from infecting systems. Beyond this, working with an IT partner, like us, who can ensure that your valuable data and systems are secure, is also be a good idea. The same goes with watching what you download and any emails you open. If you don't know or trust the source, don't download any program, open an attachment, or read an email connected to it.

Looking to learn more about the security of your systems? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Security
November 25th, 2014

OSX_Nov24_BAs with previous releases of new versions of OS X, Apple has also introduced a number of updates of their other apps too, including Safari. The browser of choice for many Mac users, Safari has a number of features, including keyboard shortcuts, that make it quick and easy to use. If you use Safari, here are seven keyboard shortcuts you may not know.

1. Scroll up and down a screen

While you can use your mouse to scroll, if you are on a laptop or need to quickly scan down one screen, you can press the spacebar. This will move the page down one screen (based on your current screen size). You can move up one screen by pressing Shift + Spacebar.

2. Open a page in a new tab

If you are looking at a page with a link that you would like to click and open, but you would like to also keep the existing page open, you can do so by simply pressing Command + clicking on the link. When you do this, the link will open in a new tab. You can also use this shortcut with bookmarks, and if you are entering a URL, hit Command + Return to open the URL in a new tab.

3. Open and close tabs

If you would like to quickly open a new tab in the same Safari window, press Command + T and it should open to the right of the tab you are currently looking at. If you would like to close the tab you are looking at, press Command + W. Should you accidently close the wrong tab, hitting Command + Z will reopen the closed tab, as long as you have not entered any information in say an address field or form.

4. Cycle between open tabs

Because of the tabbed nature of Safari, there is a good chance that you have one window open with multiple tabs. While you can simply click on the tab you want to switch to, you can also use Control + tab to switch to the tab to the right of the currently open one. Pressing Shift + Control + tab will switch to the tab to the left of the currently open one.

5. See a list of recent pages by Web address

When working in Safari, you can press and hold on the back arrow to view a list of recent pages you have visited. The problem with this is that sometimes you see just the page name, so if you have looked at a site with a long name, or the same pages, it can be tough to pick the right one to go back to.

Instead, press Option + the back arrow to bring up the list of recently viewed pages and their URL or Web address. This only works for the tab you are currently looking at.

6. Go to your homepage

If you would like to quickly go back to your homepage, press Command + Home key. This should automatically load the page you have set as your homepage.

7. Add page as a bookmark and open pages from your Favorites Bar

You can add the page you are currently looking at to your bookmark list by hitting Command + D. To open pages from your Favorites bar (shown below the URL bar) hit Command + 1-9. For example, if you hit Command + 3, you will open the third site on the bar (counting from the left). If you can't see the Favorites Bar, press View and select Show Favorites Bar.

If you would like to learn more about Safari, and other Apple apps, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Apple Mac OS
November 25th, 2014

BCP_Nov24_BRegardless of your business's location and industry, there is always a chance that you may experience a disaster at any time. Be it man-made, or natural, any disaster, if not properly prepared for, could spell trouble for your company. That's why a Disaster Recovery Plan is essential. To help ensure that your plans can see you through the worst, here are five tips based on lessons learnt from businesses that have battled disaster.

1. Have a full copy of your data backed up outside of your operating region

Almost every company, regardless of size, has backup measures in place. These backups can be either physical or digital, and are supposed to be carried out on a regular basis. If a disaster strikes, having access to your data can help ensure that you can recover your systems and resume operations in the minimal amount of time.

While backups are great, if you keep your backups in the same area as your main systems, or even if your offsite backups are in the same region, there is a chance that a large disaster, like a flood, or power outage, could also affect these backups too. One of the best solutions is to keep a current backup offsite, and outside of your operating region, with most experts recommending at least 150 miles (250 km) away from your main business area.

How do you achieve this? The best option is to use cloud-backup. Many providers host their backup service at a number of different data centers in various locations, so that should a disaster strike both your business and a nearby data center, your data is still safe at other centers.

2. Realistically test your plan

It can be tempting to simply develop a plan and then test it in a closed environment once or twice a year, make some changes where necessary and then sit back and hope it works. In truth, for any plan to really be effective it needs to be tested in a realistic environment. If this is not carried out then there is a possibility that the plan could fail when activated.

Because disasters come in almost any form and size, you are going to want to first identify as many potential problems as possible. From here, test your recovery plans based on these scenarios and see how effective they are. Be sure to also involve your colleagues and employees, as they too will need to know what to do when disaster strikes and what their role in the recovery of data is.

A good way to look at these tests is to think of them more as practice runs. As with anything, the more your practice the easier and more effective it becomes. In this case, good practice could literally save your business.

3. Update your plan as you update your systems

When you develop a recovery plan, you need to base it on the systems and technology you currently have in your business. However, these systems and devices may not be in use six months, to a year from now, or you may introduce new systems and improvements.

As soon as you make any changes, your existing recovery plan could become obsolete. Therefore, you need to ensure that when you introduce new systems or technology you are also updating the recovery plan to cover and fit with these changes.

4. Create an accessible plan

Many experts agree that having a physical plan that employees can see and access during a disaster is one of the best ways of ensuring that it is actually implemented properly. Therefore, when you develop a Disaster Recovery Plan make sure that all of your employees can access it at any time. This includes during and immediately following a disaster.

Beyond this, you need to make sure that the plan is consistent. If you update the master plan, but fail to update the copies you store in say a public cloud, or at different worksites, this will lead to confusion and even an increased recovery time or complete recovery failure. When you do update your plan, let all parties involved know that it has been updated and remind them where they can find copies of the plan.

5. Don't be the only fully-trained disaster recovery expert in your company

As a business owner or manager it can be easy to try and run everything yourself. Afterall, it is your business and you know exactly how to look after everything, right?. The problem is that if you are the only fully-trained disaster recovery person you are making yourself the weakest link in the plan.
Published with permission from TechAdvisory.org. Source.

November 21st, 2014

Security_Nov17_BOver the past few years there have been a number of issues and rulings made by various courts in the US regarding the overall freedom of the Internet and how it is to be managed. By now, many of us have heard of Net Neutrality, but it may seem like an issue that won't affect small businesses. However, in mid-November, President Obama delivered his stance on the issue, thereby bringing it to the forefront of modern politics.

What is Net Neutrality?

In order to define Net Neutrality, we should first look at the main idea behind what the Internet is: a free and open medium where individuals can express and house thoughts, ideas, and more. It was founded on one principal, and one principal alone: All information and Internet traffic MUST be treated equally.

This free, open, and fair principle is what we call Net Neutrality. In practice, this idea prevents Internet providers, and even governments, from blocking legal sites with messages they disagree with, and restricting access to services and sites that don't meet their business needs.

What exactly is the issue?

At this time, major telecommunications companies providing Internet access are trying to push legislation through the US court systems that will essentially make it legal for them to throttle Internet speeds; asking other providers to pay fees in order to speed up access to sites and to even block some sites.

There are laws currently in place, set by the FCC (Federal Communications Commission), that prohibit providers from collecting, analyzing, and manipulating user traffic. In other words, according to the FCC, the role of the Internet providers should be to simply ensure traffic and data gets from one end of the network to the other.

Last year, it was uncovered that US telecommunications giant, and Internet Service Provider, Comcast demanded that Netflix pay them millions of dollars or they would limit the Internet speed of Comcast users trying to access the streaming service. Netflix tried to negotiate but the result was that Comcast did indeed cut user speeds. Netflix paid to avoid this from happening again. This act is an obvious breach of the main tenet of Net Neutrality: Equal access for everyone.

Combine this with the January 2014 ruling that the FCC had overstepped its bounds in regards to this topic and the increased lobbying by telecommunications giants against Net Neutrality, and you can quickly come to realize that the Internet as we know it is under threat.

How will this affect my business?

If nothing is done, there is a very high chance that you will be paying higher rates for Internet-based services (because the providers will be asking other companies to pay to guarantee speedy access which will then be passed along to you via higher rates). You may even be forced to use services you don't want to use because they offer better access speeds on your network.

Beyond this, because so many businesses rely on websites and the hosting companies that enable us to access them, there is a very real risk that these hosts may have access speeds cut. This in turn could mean that it will take more time for some users to access your website and services. Think of how you react when you can't access a website, you probably just search for another similar site which loads easily - now imagine this happening to your site. In other words, you could see a decrease in overall traffic and therefore profits.

What can I do about this?

First off, we highly recommend you visit The White House's site on Net Neutrality, and read the message that President Obama has recently posted there. To sum it up, he believes that Net Neutrality should be protected and the Internet should remain open and free. He has even laid out a plan with four rules that the FCC should enact and enforce:
  • No blocking - Internet providers are not to block access to any legal content.
  • No throttling - Internet providers cannot slow or speed up access speeds based on their preferences.
  • Increased transparency - The FCC is to be more transparent and push providers to follow the Net Neutrality rules.
  • No paid prioritization - There is to be a ban on providers insisting other companies pay to have equal access speeds.
You can bet that this plan will be met by stiff resistance both in government and by the telecommunications companies themselves. The FCC is an independent organization and it is up to them to select whether or not they want to enact President Obama's plan. One thing you can do is to publicly submit your comments to the FCC via this website. Any comments made will be seen by the FCC and are are publicly viewable. In the past, enough public pressure has been able to sway FCC decisions, so share this article and the links in it with everyone you know, asking them to take action as well.

What about other countries?

For now, the Net Neutrality battle is largely US based. The vast majority of Internet traffic starts or at least passes through the US. This means that if the telecommunications providers (many of whom own international subsidiary providers) can limit access to sites in the US it could very quickly become a world issue. Beyond this, other countries often follow laws that the US enacts, so it could only be a matter of time before we see similar bills passed in other countries.

In short, this is a major issue that could see the end of the Internet as we know it. If you would like to learn more about Net Neutrality and how you can help ensure the Internet remains free and open, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Security
November 20th, 2014

Windows_Nov18_BWhen it comes to IT, one of the largest expenses for many businesses is software. Some employees require the bare minimum, while others could need thousands of dollars worth of software. Businesses who have purchased licenses for Microsoft software may receive an email asking for a license audit. Here is a brief overview of these letters and what you should do if you receive one.

The Microsoft Software Asset Management Review

Earlier this year, Microsoft announced that they will be sending out over 30,000 letters to small businesses who have purchased Microsoft software licenses. These letters or emails are focused on checking that you have the right number of licenses for your systems.

This program actually has three audit elements, or emails, that are being sent out to businesses.

  1. Internal self-audit email - This is the most common letter businesses have been receiving. It asks them to verify that they are compliant with Microsoft's licenses, which is usually done by sending Microsoft the software keys for each license or product purchased. They then compare this to their records.
  2. Software Asset Management (SAM) Engagement - This is a voluntary process where Microsoft sends a Software Asset Management partner to your business to audit your systems and see if you are over or under licensed. For companies who do agree to this, the audit is paid for by Microsoft. The downside is, if you are found to be non-compliant, you will likely face a fairly large bill.
  3. Legal Contract Compliance (LCC) audit email - This audit can be enacted by Microsoft if you put off a SAM or self-audit for an extended period of time. Essentially, this is a legal audit that you must comply with. If you are found to be non-compliant under this audit, you could face stiff legal penalties.

What happens if I receive one of these emails?

Should you receive one of these emails you will be asked to carry out the audit by a set date. Most of the emails contain a spreadsheet that you will need to put your license information into. This can take time because you will likely need to physically check every machine using Microsoft software for relevant information.

Auditors who come to your business will ask you for network and server access and any other form of information they think they can ask for.

Should you be found to be non-compliant or under-licensed, you will likely then be presented with a bill for the extra licenses. If you happen to be highly under-licensed, this bill could be quite large.

What should I do if I am worried about this audit?

An audit like this could be time consuming, costly, and above all is frustrating for any business owner. What we recommend is working with us. We can help ensure that your business is using appropriate licenses and, should you face a request to do an audit, we can help you through the process.

So, contact us today to ensure that your business is compliant.

Published with permission from TechAdvisory.org. Source.

November 19th, 2014

Windows_Nov17_BHeartbleed has to be one of the biggest security issues of the year. While it has largely been dealt with via updates and new software, Microsoft has announced that a similar and equally large security threat is affecting nearly all servers running Windows Server. While there is a fix for this, it is an issue you should be aware of.

The new security problem

On November 11, 2014 Microsoft released a patch for nearly all versions of Microsoft Server, along with patch notes that included the reason why the patch was released. In short, it was released to plug a security gap that the company calls Schannel Remote Code Execution Vulnerability.

This cryptically-named vulnerability essentially allows hackers remote code access by sending specific packets of data to a server. Data packets are made up of basic units of data communication combined in order to send data over a network.

Hackers can structure certain data into packets then breach a bug in Microsoft Server software, potentially allowing a hacker full remote access to that server and the ability to execute whatever code they so choose, including giving themselves full access to the systems and data hosted on your server.

This bug is particularly destructive because it affects the Schannel library on servers, which is responsible for encryption and authentication in Windows.

What versions of Windows server are affected by this bug?

This bug can potentially be found on nearly every version of Windows and Windows Server currently in use by companies, including:
  • Windows Server 2003
  • Windows Vista
  • Windows Server 2008
  • Windows 7
  • Windows 8/8.1
  • Windows Server 2012/2012 R2
  • Windows RT/RT 8.1
In other words, pretty much any business using Windows and Windows Server is at risk.

What should we do?

While this appears to be a big issue, and in truth it is, Microsoft has noted that they are unaware of anyone actually exploiting this bug as of the writing of this article. The company has also released a patch - MS14-066 that is supposed to fix the problem.

Therefore, the best action you can take is to update all of your systems running Windows. While it primarily affects servers, this could become a widespread issue if systems are not updated. What we recommend is contacting us as soon as possible. We can help ensure that all of your systems are updated and protected from this bug.

If you would like to learn more about Windows and how you can keep your systems secure, please do call us today.

Published with permission from TechAdvisory.org. Source.

November 19th, 2014

SocialMedia_Nov17_BFor an effective social media strategy, most businesses realize that they need to have a presence on more than one major social platform. While this has led to the creation of Twitter accounts for businesses, many struggle to generate content and posts due to the character limit. To help, here are 10 tips that can increase the effectiveness of your Twitter campaigns.

  1. Keep posts on the shorter side - This may seem ridiculous, after all there are only 140 characters allowed per tweet, but keeping tweets short allows users to add their own comments and ideas when they retweet. Try keeping your tweets below 100 characters.
  2. Twitter is not about promotion - Studies have proven that tweets that promote a company or product don't usually do as well as messages that are more conversational in nature. If you want to ensure maximum interaction, aim for a mixture of tweets that consists of about 80% conversational and 20% promotional.
  3. Know what time to tweet - Each market is different, so take the time to research tweeting habits. If you see that the majority of your target audience is active during after-work hours, then it would make sense to tweet when they are more likely to be online. Remember, many Twitter users are connecting via their mobile devices, so you are probably better off tweeting during lunch hours, as well as pre- and post-work.
  4. Know what days to tweet - Much like knowing what time to tweet, it is a good idea to also know which days are best to tweet in order to maximize engagement. For example, if you are trying to interact more with other businesses (B2B) then it is best to tweet on days when the companies are open and an owner or manager is more likely to be looking at business systems and social accounts. Customers, however, are usually more receptive to messages on days when they aren't working e.g., Saturday and Sunday.
  5. Use hashtags - Hashtags in Twitter allow for categorization and make tweets searchable. For example, if you use the hashtag #fresh in a tweet and then search for 'fresh' on Twitter, you should see similar posts using the same hashtag.
  6. Use hashtags sparingly - There is a common trend in social media to use hashtags for nearly every word. This makes posts difficult to read and usually leads to people not sharing or retweeting your content. Instead, try to work one to three hashtag, at most, into your tweets naturally.
  7. Realize Twitter moves fast - The average trend on Twitter lasts about one hour, to one day. So, if you see a trend developing or beginning, act quick to join the conversation. Posting after the trend has faded will usually lead to tweets being ignored.
  8. Don't act on every trend - Trends come and go so quickly on Twitter that it can be tempting to try to jump on each one, or as many as possible, in order to get your message out to as many people as possible. However, not every style and subject will be relevant to your business. By shoehorning content to fit trends you could come across as insincere and lose interest from followers.
  9. Watch who you follow - Following people is one of the quickest ways to grow your own follower base - usually because users will follow those who follow them. But, when it come to business, you want to be sure to follow users who are relevant. For example, follow your customers, strategic partners, and even competitors. Following Twitter users who aren't relevant to your business is not going to get your messages read by the right people.
  10. Keep an eye on Twitter - In order to effectively spot trends and see what your target market is saying, it is worthwhile to use a program like Tweetdeck, which allows you to see all tweets, track hashtags, topics, and more.
If you would like to learn more about using Twitter in your business, contact us today to see how our services and solutions can boost your social media presence.
Published with permission from TechAdvisory.org. Source.

Topic Social Media